About Us
About Us
Simple ingredients. Nothing to hide.
Our Story
We started with a simple idea: food should be made from ingredients you can recognize and trust. No added sugar. No preservatives. No artificial flavors.
That’s it.® was created to make snacking easier, cleaner, and more honest — using real fruit and straightforward processes that let the ingredients speak for themselves.
What Makes Us Different
- Minimal Ingredients: Most of our products are made with one or two simple ingredients.
- No Added Sugar: Sweetness comes only from real fruit.
- Nothing Artificial: No preservatives, concentrates, or additives.
- Transparent Labeling: What you see on the label is exactly what’s inside.
Our Mission
Our mission is to make better choices easier by creating snacks that are clean, honest, and made with purpose. We believe simplicity is powerful — especially when it comes to food.
Quality You Can Trust
We work closely with trusted partners to source high-quality fruit and maintain strict standards throughout production. Every product is crafted with care, so you can feel confident about what you’re eating.
Made for Everyone
Whether you’re packing lunches, fueling workouts, or looking for a better everyday snack, our products are made for families, athletes, and anyone who values real food.
Real ingredients. Real transparency.
That’s it.®